National Council for Arts and Culture

The Journal

Welcome to The Journal – the intellectual engine room of the National Council for Arts and Culture. Here, we move beyond the headlines to dissect the data, unpack the policies, and explore the ideas shaping Nigeria’s creative economy. From market intelligence and intellectual property frameworks to cultural heritage and digital transformation, this is where we connect the dots between culture and capital. Whether you are an artist, investor, policy maker, or cultural enthusiast, The Journal equips you with the knowledge to understand – and profit from – the business of Nigerian creativity.

From Kingston to Lagos (Origins)

A new blockchain-immutable platform promises to connect Africa and the Caribbean in a shared digital…

Who Owns Your Song?

When you hear “Joro” by Wizkid, you might think Wizkid owns the song. You would be…

The $231 Million Leak

The NCAC drops a bombshell report revealing that Afrobeats reaches 2 billion people globally—but…

From Storm Records to the Smithsonian

Obi Asika built one of Nigeria’s most successful entertainment brands. Now he is applying that…

A Guide to Nigerian Soft Power – Obi Asika DG NCAC

Related posts: The Global Rise of Nigeria Soft Power – Keynote Address by Obi Asika DG NCAC…

From Kingston to Lagos (Origins)

A new blockchain-immutable platform promises to connect Africa and the Caribbean in a shared digital…

Who Owns Your Song?

When you hear “Joro” by Wizkid, you might think Wizkid owns the song. You would be…

The $231 Million Leak

The NCAC drops a bombshell report revealing that Afrobeats reaches 2 billion people globally—but…

From Storm Records to the Smithsonian

Obi Asika built one of Nigeria’s most successful entertainment brands. Now he is applying that…

You Are Not a Creator. You Are a Business. 5 Rules for Winning the Attention Economy

The NCAC has a direct message for Nigeria’s digital hustlers: Stop chasing virality. Start building…

A Guide to Nigerian Soft Power – Obi Asika DG NCAC

Related posts: The Global Rise of Nigeria Soft Power – Keynote Address by Obi Asika DG NCAC…

From Kingston to Lagos (Origins)

A new blockchain-immutable platform promises to connect Africa and the Caribbean in a shared digital…

Who Owns Your Song?

When you hear “Joro” by Wizkid, you might think Wizkid owns the song. You would be…

The $231 Million Leak

The NCAC drops a bombshell report revealing that Afrobeats reaches 2 billion people globally—but…

From Storm Records to the Smithsonian

Obi Asika built one of Nigeria’s most successful entertainment brands. Now he is applying that…

You Are Not a Creator. You Are a Business. 5 Rules for Winning the Attention Economy

The NCAC has a direct message for Nigeria’s digital hustlers: Stop chasing virality. Start building…

A Guide to Nigerian Soft Power – Obi Asika DG NCAC

Related posts: The Global Rise of Nigeria Soft Power – Keynote Address by Obi Asika DG NCAC…

From Kingston to Lagos (Origins)

A new blockchain-immutable platform promises to connect Africa and the Caribbean in a shared digital…

Who Owns Your Song?

When you hear “Joro” by Wizkid, you might think Wizkid owns the song. You would be…

The $231 Million Leak

The NCAC drops a bombshell report revealing that Afrobeats reaches 2 billion people globally—but…

From Storm Records to the Smithsonian

Obi Asika built one of Nigeria’s most successful entertainment brands. Now he is applying that…

A Guide to Nigerian Soft Power – Obi Asika DG NCAC

Related posts: The Global Rise of Nigeria Soft Power – Keynote Address by Obi Asika DG NCAC…

From Kingston to Lagos (Origins)

A new blockchain-immutable platform promises to connect Africa and the Caribbean in a shared digital…

Who Owns Your Song?

When you hear “Joro” by Wizkid, you might think Wizkid owns the song. You would be…

The $231 Million Leak

The NCAC drops a bombshell report revealing that Afrobeats reaches 2 billion people globally—but…

From Storm Records to the Smithsonian

Obi Asika built one of Nigeria’s most successful entertainment brands. Now he is applying that…

You Are Not a Creator. You Are a Business. 5 Rules for Winning the Attention Economy

The NCAC has a direct message for Nigeria’s digital hustlers: Stop chasing virality. Start building…

A Guide to Nigerian Soft Power – Obi Asika DG NCAC

Related posts: The Global Rise of Nigeria Soft Power – Keynote Address by Obi Asika DG NCAC…

From Kingston to Lagos (Origins)

A new blockchain-immutable platform promises to connect Africa and the Caribbean in a shared digital…

Who Owns Your Song?

When you hear “Joro” by Wizkid, you might think Wizkid owns the song. You would be…

The $231 Million Leak

The NCAC drops a bombshell report revealing that Afrobeats reaches 2 billion people globally—but…

From Storm Records to the Smithsonian

Obi Asika built one of Nigeria’s most successful entertainment brands. Now he is applying that…

You Are Not a Creator. You Are a Business. 5 Rules for Winning the Attention Economy

The NCAC has a direct message for Nigeria’s digital hustlers: Stop chasing virality. Start building…

A Guide to Nigerian Soft Power – Obi Asika DG NCAC

Related posts: The Global Rise of Nigeria Soft Power – Keynote Address by Obi Asika DG NCAC…

From Kingston to Lagos (Origins)

A new blockchain-immutable platform promises to connect Africa and the Caribbean in a shared digital…

Who Owns Your Song?

When you hear “Joro” by Wizkid, you might think Wizkid owns the song. You would be…

The $231 Million Leak

The NCAC drops a bombshell report revealing that Afrobeats reaches 2 billion people globally—but…

From Storm Records to the Smithsonian

Obi Asika built one of Nigeria’s most successful entertainment brands. Now he is applying that…

A Guide to Nigerian Soft Power – Obi Asika DG NCAC

Related posts: The Global Rise of Nigeria Soft Power – Keynote Address by Obi Asika DG NCAC…
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